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12 Social Marketing Strategies to Grow Your Online Sales

2017-07-25

12 Social Marketing Strategies to Grow Your Online Sales


1. Post Daily Content for Continued Growth

One of the easiest ways to grow your social communities over time is to post content consistently. Studies have shown that different audiences react to different posting frequencies, so make sure you are testing the optimal frequency with your own audience or look at the engagement levels in comparison to posting frequencies of your competitors for some guidelines. The minimum should be once a day on Facebook and 4-6 times a day on Twitter. Also pay attention to what time of the day you post, the timing of social media is very important. 

Two amazing tools which can be used to help automate this process are Swayy and Buffer. Swayy is great for finding high quality articles and news related to your industry and allows you to schedule posts to your different social networks. Buffer is a very popular app that can be integrated with your browser and dozens of other apps to help you schedule posts to your social networks. Using these apps can help you cut down your time spent on your social marketing to half an hour a day.

2. Use Images When Posting to Facebook

The best way to increase engagement on Facebook is by including images within your posts. Photos on Facebook have been shown to generate over 50% more likes than the average post. When you want to post an announcement or to promote a piece of content then include the link to the page within the post (preferably after the content so it stands out) and attach an image to the post.

3. Increase Exposure of your Communities With Social Buttons

The more impressions you have on your social networks the more likely it is that you will gain more likes. The best way to dramatically increase the number of impressions on your social networks is by embedding social buttons within your site and within your marketing communications. Most blogs have social sharing buttons 

Conclusion

Many of the strategies mentioned in this post are very fresh and underutilized which means that if you are reading this you have a unique opportunity to take full advantage of the advice mentioned in this post.

I would love to hear how some of these strategies are helping you build your online empire so once you have started your campaigns and promotions let all the readers know by posting your story in the comments section below.

from:https://www.shopify.com/blog/7900695-12-social-marketing-strategies-to-grow-your-online-sales